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VALUES-LED INNOVATION



A Values-Led Innovation Framework
Values-led innovation requires a strong operating framework. For successful innovation, you will need to:
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Determine how you will set innovation direction and criteria
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Create innovation flow paths and feedback loops
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Identify new ways of working
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Discern talent gaps
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Establish funding mechanisms
OG9 Framework offers a system for aligning teams around smart data-driven choices. Fifteen cards keep critical conversations focused and on track. You use the cards with your teams to create common language and make brand-relevant decisions to propel robust innovation.
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