Values-led innovation requires a strong operating framework. For successful innovation, you will need to: 

• Determine how you will set innovation direction and criteria 

• Create innovation flow paths and feedback loops

• Identify new ways of working 

• Discern talent gaps

• Establish funding mechanisms 

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OG9 Framework offers a system for aligning teams around smart data-driven choices. Fifteen cards keep critical conversations focused and on track. You use the cards with your teams to create common language and make brand-relevant decisions to propel robust innovation. 

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